Lease Negotiation Tips for Gym Owners Looking to Expand or Relocate
Signing a commercial lease for a gym is one of the biggest decisions an owner will make. The right space has the potential to support your brand, membership growth, and operations, while the wrong one could end up leading to high costs, zoning issues, or long-term...
How to Turn Your Members Into Your Best Marketing Tool
The strongest results in gym marketing often come from the people who are already inside your doors. In 2025, referrals and user-generated content continue to outperform paid ads, and they’re leading the way in trust and conversion. This is because fitness marketing...
Top KPIs Every CrossFit Owner Should Be Tracking in 2025
Running a successful CrossFit business in 2025 depends on data-backed decisions, and tracking the right gym business metrics helps CrossFit gym owners stay profitable and competitive. This guide outlines the most important KPIs for gym owners to optimize CrossFit...
Build a CrossFit Community, Not Just a Membership Base
Successful CrossFit gyms don’t grow simply because of ads or promotions; they grow because of community. When members feel connected, seen, and supported, they stay longer, train harder, and want to tell other people about it. That kind of loyalty doesn’t come from a...
Investing in Your Coaches: Why Development and Coverage Go Hand in Hand
Great coaches keep a gym running, not just in the day-to-day, but in the bigger picture of what makes a fitness business last. That’s especially true in CrossFit, martial arts, and functional training spaces, where coaching plays a central role in both safety and...
How to Build a Performance Review System for CrossFit Coaches
The way your coaches show up on the floor directly affects member retention, safety, and the culture inside your gym. Without a clear system for coach feedback, it becomes difficult to track progress or spot areas that need attention. Here’s a practical guide for...
Maximize Your WOD Space: Smart Layout Hacks for CrossFit Gyms
Space is one of the most valuable assets in any CrossFit gym, but it’s also often one of the most overlooked. As memberships grow, a poorly planned layout often creates bottlenecks, raises safety concerns, and takes away from the member experience. The good news is...
Onboarding New CrossFit Athletes: Your 30-Day Success Blueprint
Your first 30 days can make or break a new athlete’s journey. Without a clear CrossFit onboarding strategy, it’s easy for new CrossFit athletes to feel overwhelmed or disconnected. A well-structured plan gives coaches and gym managers a reliable way to build trust,...
Time Management for CrossFit Affiliate Owners: Get Out of the Grind
Running a CrossFit affiliate shouldn’t feel like it’s running you. When you’re juggling everything from coaching to member relationships to gym operations, it’s easy to feel like you’re losing control of your time. If this sounds familiar, keep reading to learn how...
8 Top Strategies to Maximize Your CrossFit Training Recovery
Recovery is one of the most important parts of CrossFit training, but it’s definitely easy to overlook. When done right, CrossFit recovery helps build strength, improve endurance, and prevent injuries that could set you back. Still, many athletes skip over the...