CrossFit Coach Compensation: Hourly or Per Class?
In most CrossFit businesses, coach compensation usually comes down to two options: paying an hourly wage or offering a per-class rate. Both approaches affect scheduling, motivation, and how sustainable the model is over time. The choice not only impacts gym coach...
Do You Need a Business Manager or Just Better Systems?
Running a CrossFit business comes with challenges that go far beyond coaching workouts. Many owners feel stretched thin as they juggle gym operations, programming, and member needs. That pressure often sparks the question: Does my CrossFit gym need a business manager,...
How to Launch a Successful CrossFit Teens or Masters Class
Gyms are finding new opportunities to grow by offering CrossFit classes designed specifically for teens and masters. A youth CrossFit class introduces teens to functional CrossFit training that builds confidence and skill, whereas a senior CrossFit class offers adults...
Lease Negotiation Tips for Gym Owners Looking to Expand or Relocate
Signing a commercial lease for a gym is one of the biggest decisions an owner will make. The right space has the potential to support your brand, membership growth, and operations, while the wrong one could end up leading to high costs, zoning issues, or long-term...
How to Turn Your Members Into Your Best Marketing Tool
The strongest results in gym marketing often come from the people who are already inside your doors. In 2025, referrals and user-generated content continue to outperform paid ads, and they’re leading the way in trust and conversion. This is because fitness marketing...
Top KPIs Every CrossFit Owner Should Be Tracking in 2025
Running a successful CrossFit business in 2025 depends on data-backed decisions, and tracking the right gym business metrics helps CrossFit gym owners stay profitable and competitive. This guide outlines the most important KPIs for gym owners to optimize CrossFit...
Build a CrossFit Community, Not Just a Membership Base
Successful CrossFit gyms don’t grow simply because of ads or promotions; they grow because of community. When members feel connected, seen, and supported, they stay longer, train harder, and want to tell other people about it. That kind of loyalty doesn’t come from a...
Investing in Your Coaches: Why Development and Coverage Go Hand in Hand
Great coaches keep a gym running, not just in the day-to-day, but in the bigger picture of what makes a fitness business last. That’s especially true in CrossFit, martial arts, and functional training spaces, where coaching plays a central role in both safety and...
How to Build a Performance Review System for CrossFit Coaches
The way your coaches show up on the floor directly affects member retention, safety, and the culture inside your gym. Without a clear system for coach feedback, it becomes difficult to track progress or spot areas that need attention. Here’s a practical guide for...
Maximize Your WOD Space: Smart Layout Hacks for CrossFit Gyms
Space is one of the most valuable assets in any CrossFit gym, but it’s also often one of the most overlooked. As memberships grow, a poorly planned layout often creates bottlenecks, raises safety concerns, and takes away from the member experience. The good news is...